On the first working day of , Apple China launched a limitedtime New Year promotion called "Chizha Welfare" on its official website. From January to , you can save up to RMB by purchasing designated products with eligible payment methods, and you can also enjoy discounts when you exchange for a new iPhone.
Apple's price cuts cover almost all hardware categories, including iPhone, Mac, iPad, Apple Watch, AirPods and Apple Pencil.
This Spring Festival event, Huawei also launched a price reduction campaign in its official mall with the theme of “Stay New and Prosperous Year after Year”. Among them, Huawei's Pura series highend flagship mobile malta phone number list phones launched in April have a discount of up to , yuan, and the Huawei Mate X folding screen mobile phone has also ushered in an official price reduction discount, with designated versions offering a discount of , yuan.
At this time, Apple launched a "historically rare" promotion, apparently to regain the lost ground. However, whether this price reduction move can effectively reverse the situation remains to be seen.
UBS's team of analysts warned that "Winter is here" for Apple, predicting that iPhone shipments in the OctoberDecember quarter are expected to drop yearonyear to million units, lower than the market consensus of . million units.