Why Pinterest ADS?

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A whole range of features make Pinterest Ads interesting for advertisers. 50% of visitors buy products after seeing ads on Pinterest. 67% of people discover new brands or products they are interested in while browsing the platform. 35% of users have an income of more than $75,000 per year.

In addition, the usage time is significantly longer than on competitors such as Facebook or Instagram. A large proportion of users search on Pinterest specifically for products that they want to buy. Certain events such as a wedding, a amazon database birth or the purchase of a car often play a role.

The various options available to advertisers are also impressive. You can place your advertising in four different ways.

The first option is the sponsored pin mentioned above. Video pins can also be advertised. If a simple still image is not enough, a video is an option.
App pins can also be displayed using Pinterest ads. The customer can access the app with just one click. Finally, so-called carousels can be used to display several images at once, which the viewer can browse through. If you want to advertise different versions of a product, this type of advertising might be the right one. You can also use it to tell a short story.