As I argued before , it is easier to set up a content strategy around healthy living than a content strategy around selling bananas (as a fruit and vegetable farmer). By asking yourself the why question, the number of associations and connections you can make with other forms and especially the origin of content, is many times greater. Accountants are suddenly no longer report writers, but partners in entrepreneurship who help your organization save time. So why wouldn't they tweet the best holiday destinations for you?
This is the time of qualification, in which starting positions are determined and taken. From the specific expertise that has been built up in a classical way, you as an organization have the opportunity to use that reputation as an expert and to give it substance online as a content curator. This also ensures that you play a central role online, and you ensure that your current and new customers continue to come to you for their daily (information) needs within your field.
People trust that what you tell them is carefully chosen and of quality. This makes the importance dominican republic phone number list of self-created content less present, the added value lies in the authority that you as a curator can build because you carefully select and contribute content.
The role of filters and tools
You see that filters and tools fulfill and try to fulfill the same role in a technical way. Twitter is (together with its own input) the best curator of information, but at a fairly high level. Based on handy functionalities, filters, search terms and things like mentions, information is ordered and structured for you. A clearer example is an application like Zite , a personalized iPad magazine, that gets smarter the more you use it.
My personal experience is that I increasingly ignore RSS readers, but browse through Zite daily. I now trust the pre-selection of information that they make for me. That almost sounds like a newspaper, but within my specific field and interests. And an important distinction is that Zite does not attach importance to placing self-created content. They have acquired the number 1 position based on good selection, filtering and bringing together.