Lipgloss print advertisement
4. An impulse driver is created for a whole range of products
Products with a high degree of recognition and/or very clear characteristics are the best candidates for this technology. Think of cosmetics, clothing and shoes, but also paint, cars, boats, etc. The underlying technology is currently developing rapidly and it is becoming increasingly easier to recognize objects. A good example is lip gloss, for which this app was developed.
Lip gloss app.
5. Advantages over existing recognition systems and coupon systems
The predecessor of this recognition system is actually the QR code. Of course, it remains very useful to trigger a link in the iPhone at a specific product level. The disadvantage is that you have to create the QR codes, place them and provide the correct link. The advantage of this technology is that your product itself now becomes the trigger for the link and that is one step less in the process. The image of your product in an advertisement can also serve as a trigger. And that provides completely new opportunities for print advertisers. The bus shelter and the TV can also function as a trigger. By linking it to a discount coupon at a retailer, the effect of Groupon can be achieved, without the associated costs for the supplier.
6. A completely new advertising model
If the brand (think Adidas) pre-finances the costs of creating the app, the app builder can earn by having himself paid a small percentage of the generated and converted store sales. The advantages for the retailer are that he has no advertising costs, but does have exposure. And that he gets direct insight into the preferences of the public. The retailer can therefore purchase much more specifically. Once the product is selling well, he can then support the sales with his own local advertisements. Profit for the SME retailer, profit for the brand and profit for local media such as newspapers, TV and bus shelters.
By involving social media in the app, a very valuable recommender system is also created. And it has long israel phone number list been known that the advice of friends causes 90% of a purchase, an advertisement only 34%. In fact, this type of iApp is in itself a recommendation system. After all: you will very often want to check out the shoes of a friend or girlfriend.
8. The underlying technology is complex, but for the Xperts it is quick and easy to implement
The underlying technology is based on so-called image recognition. This is complex high-quality IT technology. Google uses it for Goggles, Facebook for its photo tagging and there are countless examples of this technology. The development of robotics and military drones in particular have contributed enormously to this technology. Now is the time that the technology can be used affordably and scalably for consumer applications.
Example of advanced image recognition technology.
There are currently a number of commercial providers in the market. They are often closely linked to university research groups. In order to choose the right business and technology model for these new possibilities, long-term expertise in advanced IT is a requirement.
So be very careful who you go into business with, because developing this type of app is a complex process and the costs can easily escalate. So work with Xperts in this area.
With the enormous rapid growth of mobile, this class of apps is becoming a whole new advertising and recommendation medium. We foresee a huge explosion in applications.