Netherlands vs. United States
Of course, we were also curious about the picture in the United States. After all, many social media platforms originated there and the use of social media is more developed there in several respects than in our country. Somewhat against expectations, the Dutch CEO appears to have a small lead over his American colleague. LinkedIn in particular is used more often by the Dutch CEO than in the US. The use of the other platforms is about the same.
Why CEOs Don't Make Time for Social Media
It is clear that the average CEO does not yet use social media. However, consumers, customers pakistan phone number list relations and employees, they are almost all connected to and communicate via social media these days. It therefore not only affects our daily functioning, but also business processes. This makes it almost impossible for companies, and therefore also management, to ignore these forms of communication. It gives management and companies an instrument to strengthen and influence the bond with employees, customers, relations and politics.
So the question is, how can Facebook now have over 600 million users, but hardly any business leaders among them? And why are there hardly any CEOs or board members among LinkedIn’s 100 million business users? In my opinion, these are the 5 most important reasons: