Inexperienced fanpage builders can also choose to hide all information before you click 'Like'. This way the visitor doesn't even have a chance to see what you're talking about on your wall or what's shown in your other tabs and applications. Like me or leave, not a healthy attitude!
However, many Facebook tabs use the fangate purely 'because they can'. The effect of a fangate is that the visitor actually expects to receive an advantage in exchange for his approval. That advantage can consist of interesting content, actions or a free sticker. If only promotional texts can be read afterwards, disappointment follows quickly. An 'Unlike' follows quickly after and as a company you have reaped more damage to your image than benefit. A great shame, since the potential customer was already on the threshold.
Red Bull is a very successful fan page . But when you visit the fan page, you don't panama phone number list see what you will be rewarded with in terms of content. Only that you are asked to like it, not what you can expect from the brand afterwards. Red Bull has a rich reputation in sponsoring extreme sports, so as a visitor you can already guess what you will see. Red Bull gets away with it, otherwise I would not recommend many companies this method.
Facebook Insights
Facebook offers the administrator of a fan page statistics on the progress of likes, comments and posts. This way you can keep a close eye on how visitors interact with your fan page and where there is room for improvement. Are the number of Likes and Unlikes uncomfortably close together? Then that may be a sign that your fangate is not living up to the expectations of the visitor.
Do you want to play hide and seek?
Before you apply the popular fangate tactic, consider whether the reward for a Like is sufficient. Keep a close eye on your fanpage statistics and see how the Likes compare to the Unlikes. Whether it is wise to play hide-and-seek with your 'Landing Tab' is worth considering.