Regular testing and optimization of ads

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Adaptation of rates depending on the time of day and day of the week
Advertisers can analyze the performance of their ads at different times and adjust bids accordingly. For example, if ads perform better in the evening or on weekends, bids can be increased during these periods.

A/B testing different versions of your ads will help you determine which ones perform better, allowing you to continually improve the quality of your ads and increase their effectiveness.
Practical examples of successful participation in the auction
Example 1: Bid Optimization
One of our clients, an online electronics home owner data retailer, was able to significantly reduce their customer acquisition costs by using a dynamic bid adjustment strategy. By analyzing conversion data, they adjusted their bids to increase them during peak activity periods for their target audience.
Example 2: Improving Ad Quality
Another example is a food delivery company. It focused on improving ad copy and optimizing landing pages. As a result, ads became more attractive to users, which led to increased click-through rates and lower cost per click.
Marketing, Business, Advertising
Effectiveness of contextual advertising: myths and reality
There are many myths in the world of contextual advertising that can mislead novice advertisers. Let's look at some of them and find out what actually influences the effectiveness of advertising campaigns.