Photo-sharing service Instagram is one of the most successful startups of recent times. The digital version of the Polaroid camera has managed to gain three million users in six months. Among them are big brands like Starbucks and Red Bull. What makes Instagram so successful and where do the opportunities lie for companies?
Instagram is a free application for the iPhone. A user creates, shares, edits and distributes his photos with it. Besides the fact that the application itself is simple and intuitive, it also has an attractive 'retro look'. In contrast to previous photo-sharing applications such as Twitpic and Yfrog , Instagram combines various functionalities in one application.
In short: after taking a photo, a user can apply various filters to it before sharing it via the Instagram poland phone number list feed and other social networks. Shared photos can be provided with comments or a 'like' on Instagram. This makes the application itself a social network, driven by photos of the users. A unique feature at the moment.
Instagram's interface (from left to right: feed, edit option, and most popular photos)