Social media advertising, promote your business!

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Getting your business visible and getting customers to come and convert is no easy task. SEO positioning of your website will be an important element to take into account to be at the top of search engines like Google. But it will not be enough, and this is where social media advertising comes into play . You will have to dig a little into your pocket to create attractive advertising campaigns, but the investment will be worth it when you see the results.

That's why in today's blog we'll tell you about different ways to advertise on different platforms, whether they're social networks or directly on Google. If you're a community manager, take note of some of the ways to run advertising campaigns.

Social media advertising: Facebook, Instagram, Twitter and Linkedin
Facebook Ads

Facebook is the social network par excellence, and therefore one of the best places to advertise. One of the best options that Facebook offers you is the possibility of segmenting your audience so that your campaign reaches exactly who you want it to reach. You can select very specific characteristics such as age, sex or studies, and specify specific interests and behaviors. In this way, you can define a target audience according to your needs.

Another thing you can control in Facebook campaigns is whether they Lebanon telegram data are directed at fans of your page, or at people who have visited it but are not yet fans, or simply at people who do not know you but who would surely be interested in doing so. The range of combinations is very wide, and if you know how to calibrate it properly and interpret the results, the benefits will come. One piece of advice, try to include videos in your advertising campaigns, they give better results than static images.

Twitter Advertising

Advertising on Twitter is not as powerful as on Facebook, but it is starting to take off and we should take it into account. Twitter has its own segmentation system , which we can combine with Facebook's. On the one hand, you can segment by users and thus reach your competitors' followers so that they start following you too. And on the other hand, there is the option of segmenting by television . This social network is very successful for commenting on television programs at the moment with the corresponding hashtag, and we can benefit from this to reach people who tweet live.

To create ads on Twitter, there are Twitter Cards , which will stand out from the rest of the tweets. You can add text, images and calls to action to make it an attractive and effective campaign.

Instagram advertising

Advertising on social networks has also reached Instagram since it became part of the Facebook giant. To do so, you will have to have your Instagram account linked to Facebook. If your target audience is on this social network, take advantage now that advertising on Instagram is a novelty. Competition with other brands is less than on other social networks, so it is time to run campaigns here to stand out and reach your followers and those who are not yet followers. Squeeze all your creativity on the social network of the image par excellence and surprise your followers with great ads.

Advertising on Linkedin

It is clear that Linkedin is essentially very different from Facebook, Twitter and Instagram, but when it comes to advertising on social networks we cannot forget about it. As it is a network focused on the working world, advertising is also designed for this and the cost per click is quite expensive. But even so, the campaign can be very profitable if you focus it well. Campaigns on this social network can be personalized with images and your sales arguments , and you can also promote the content that your company has published, such as articles and advice.