Avoiding similar audiences in favor of greater control

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Lookalike audiences (used in Google and Facebook remarketing) are powerful tools for acquiring new leads . They take people who exhibit desirable characteristics and use them as models for finding new audiences.

When Lookalike Audiences first came onto the france phone number data scene, there were concerns that they would be useless. Advertisers like control, and giving the algorithm free rein can seem scary. Yet Lookalike Audiences often outperform even direct remarketing. However, it's important to remember that Lookalike Audiences will only be as good as the lists you use to set them up.

Note: Ad networks allow you to set a confidence percentage that a new user is similar to the source audience. Make sure you only choose 1% confidence, as higher numbers tend to attract more junk.

One of the biggest benefits of linking Google Analytics to your advertising account is the ability to sync audiences . Advertisers can identify and address reasons why organic visitors aren't converting, identify segments that have historically performed better/worse than others, and leverage additional analytics segments when targeting audiences.