As messaging becomes increasingly measurable and scalable

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Yet many brands have been slow to capitalize, despite research showing that consumers think messaging is a better way to interact, motivated by familiarity, convenience and control. Data from Kantar shows that 80% of online adults agree that messaging is a quick and easy way to communicate with a business. 71% are more likely to do business with or purchase from a company they can contact via messaging, and 69% prefer to message a business rather than call.

And advances in AI and bots accelerate, brands that incorporate messaging solutions into finland mobile database the media mix can create more direct and personalized connections with their customers at scale. They can also gain unique customer insights to help build lasting relationships, driving growth across the customer journey.

Rodrigo Silva Menezes, Senior Marketing Manager, Mobile Experience, Samsung Brazil, says: “Messaging reduces the distance between the organization and the user by being present in an interface that the user is already familiar with. That’s crucial. When we run a campaign using ads that click to WhatsApp, we reduce the number of clicks in the user journey by 80%.”