4 examples of inspiring static content strategies

[shaownhasan]

By using an analytics tool like Sprout Social’s Post Performance Report, you can filter for your highest performing posts to see how static content compares to video and other post types. These results will help you determine which formats you should prioritize across networks.

Screenshot of the Sprout Social Post Performance Report showcasing impressions, potential reach, engagement and engagement rates of each post across Facebook, Instagram and Twitter.
If you want to experiment with incorporating more engagement-worthy static content into your strategy but don’t know where to start, use best practices from these four brands in your india mobile database content ideation and development. Each brand produces static content that feels unique and modern, and it makes up a core part of their social presence.

1. PFLAG
PFLAG is the nation’s largest organization dedicated to supporting, educating and advocating for LGBTQ+ people and those who love them. On social, they use static content to fulfill their mission. As Alder describes, “We’re an education and advocacy [organization]…Static images are often the most accessible way to share content, which is a priority for us. Video isn’t very accessible by comparison.”


Static content like branded graphics and quotes makes up the bulk of PFLAG’s content. “We lean heavily into static images and gifs, with video content being fairly minimal unless we’re at an event. The big reason for this is safety. With all of the anti-LGBTQ+ rhetoric and laws being passed in our country, we must prioritize the safety of our PFLAG families. That means that we can share quotes from those families, but oftentimes can’t share photos,” Alder explains.