Takeaways: What's Next for Contextual Marketing?

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Use Short-Form Videos Drive Engagement
Short videos dominate platforms like TikTok and Instagram because they’re quick, engaging, and easily shareable.

Why they work:
72% of people prefer video for learning about products or services
Viewers retain 95% of a message conveyed through video.
At least 75% of people prefer video over text for learning about products or services.
Agam underscores the growing dominance of short-form video as a primary content strategy. “Short-form video is king, and platforms like TikTok, Instagram Reels, and YouTube Shorts are where brands will double down,” he explains. “But it’s not just about selling; it’s about telling stories, showing behind-the-scenes stuff, and being real.”

How to win: Keep videos under 60 seconds, add captions, and prioritize storytelling over hard selling.

Personalize Everything

Source: Wisernotify
AI tools like Personyze analyze user behavior to deliver tailored experiences.

What to do:
Suggest blog posts based on past website activity.
Personalize email campaigns with custom recommendations.
Offer dynamic landing pages that adapt to each visitor.
Remember, generic content feels outdated. Make your audience feel seen with every interaction.

6. Get Influencers and Social Proof on Your Side

Source: House of Marketing
Trust isn’t built through flashy ads; it’s earned through genuine connections. Influencers and social proof are two powerful tools to solidify your startup’s credibility.

Work with Influencers to Bridge the Gap
Influencers act as a trusted voice for your brand, connecting you with audiences you might not reach otherwise.

How to choose: Pick influencers whose values and audience align with your brand. For example, a fitness startup could collaborate with health-focused micro-influencers who have engaged niche followings.
Why It Works: Influencers bring authenticity, making your message feel less like a latvia phone number data ales pitch and more like a trusted recommendation.
Sawant points to Dollar Shave Club as a perfect example of how creative, shareable content can drive massive organic reach. “Gotta hand it to Dollar Shave Club. One hilarious, relatable video put them on the map,” he explains. “It was simple, bold, and nailed their value in under two minutes. Proof that a little creativity + strong messaging can skyrocket a brand.”

To begin with, start small with micro-influencers. They often have higher engagement rates than larger accounts, and their recommendations can feel more personal.

Use Social Proof to Build Trust
Social proof is the online equivalent of a glowing referral. Reviews, testimonials, and ratings reassure potential customers that your product or service delivers as promised.

Encourage reviews: Ask satisfied customers to leave reviews on platforms like Google, Yelp, or your own site.
Boost SEO: Reviews also improve your visibility on search engines.
50% of customers trust online reviews as much as personal recommendations. The more positive chatter your brand generates online, the easier it is to convert new customers.