Intellectual property

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This includes software products, trademarks, designs, marketing materials, social media pages, websites, domain names, etc.

The only rule that applies to all intangible assets is that the owner must have proof of his official possession of them.

For example, your store is famous for its corporate style: logo, sign, name. However, all this is not registered as a trademark in Rospatent. This means that such intangible assets cannot be sold. Where is the guarantee that a ivory coast mobile database couple of days after the transaction the seller will not register the trademarks, thereby devaluing the buyer's investment? No one will take such risks and invest their money in vain.

The exact manner in which intangible assets are transferred must be specified in the contract. For this purpose, there is an agreement on the alienation of exclusive rights. Its value can be determined using marketing or reputation research.
Market research will show how the brand affects sales, i.e. whether changes in the name can lead to an outflow of customers or, on the contrary, will pass painlessly. The problem is that marketing research is not always available to small businesses. This is where collecting data from review services and geoservices (Yandex.Maps and 2GIS) and including the obtained data in the commercial offer comes to the rescue. As a result, the buyer can clearly see that opening a store under this brand will be more profitable than under a new name. This will have a favorable effect on the seller in the pricing of the business.