According to research, about 80% of consumers who use the Internet study reviews and comments on the Internet when choosing products or services. Therefore, it is important that the leading positions in search engine results are occupied by pages that support a positive brand reputation.
SERM (Search Engine Reputation Management) is a special SEO promotion technology that allows you to push unwanted sites out of search results, for which:
collection and posting of real and custom-made positive reviews on the Internet;
posts are published on forums aimed at strengthening reputation;
platforms are organized on social networks where the australia cell phone number list company is discussed in a positive light;
work is being carried out with negative reviews.
Image and reputation management cannot do without working with negativity. Negative reviews are divided into two categories: slander from competitors and real negativity from dissatisfied customers.
In the first case, comments that tarnish the reputation must be removed by entering into negotiations with the administration of the web resource where they are posted. If necessary, lawyers are involved to prove the bias and commissioned nature of the reviews. When processing real negative reviews, it is important to find out the reasons for dissatisfaction, apologize and give an official response on behalf of the company. Real mistakes made by company employees must be acknowledged and reasonable compensation must be offered, including discounts or bonuses on the next purchase.
Painstaking work on the image, creating a solid reputation is the key to the company's prosperity, and it should be entrusted to the professionals of the Ingate company.