It’s like a focused version of ROI that helps you think about the effectiveness of a single channel or ad rather than an advertising campaign as a whole.
Bounce Rate
Bounce Rate is defined as the percentage of website visitors who leave your website without going to another page or taking a single action.
This data allows you to find out how interesting your content is – it’s a kind of engagement rate for a web page. The higher the bounce rate, the fewer people find your page interesting.
Engagement rate
It means the percentage of times a piece of content received interaction out of all the times it was viewed.
Here, an engagement or interaction typically means clicking, commenting, expanding, liking, and sharing a piece of content or ad.
Engagement Rate is a useful digital advertising metric croatia mobile database that shows how well your audience is connecting with your brand and resonating with the message of your content. That’s why it’s widely used by experts in the field .
Open Rate
Open Rate is the percentage of people who opened an email out of all those who received it. It’s an important metric because getting people to open your emails is the first level of engagement for email marketing.
More than that, emails have the advantage over other digital media of getting someone's full attention once they are opened.
This is one of the reasons why email is still one of the most powerful forms of digital marketing. So improving your open rate can have a huge effect on your conversion rate.
Cost per Acquisition
Cost Per Acquisition (or Cost Per Action) is a digital advertising metric that measures the cost of getting a conversion from an ad.
It can also be used as an ad pricing model where you only pay when a conversion occurs.
Cost Per Click [CPC]
CPC is a digital advertising metric that measures how much money each ad click costs – essential to analyze this and other ad data .
CPC advertising can be a good place to start when launching your first ad. It’s easy to understand – you pay for each click.