Example of drafting a brief for a customer

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By asking the client to answer the questions of the brief, the contractor pursues several goals: to understand the essence of the task, to create a portrait of the consumer, to understand the scope of the work and the main requirements of the customer. In some cases, the brief takes on the role of a legally significant document, confirming the names, important information, and wishes of the client recorded in it.

Example of drafting a brief for a customer
Example of drafting a brief for a customer
This is a kind of insurance that protects the contractor from unfounded claims and kazakhstan mobile database unpaid revisions, provided that it is drawn up according to all the rules. We suggest analyzing all the stages of creating a brief using the example of a questionnaire for ordering content marketing.

Company name and contact information
The name of the brand, legal entity, phone numbers, addresses of stores, offices, website address will be used in the media, online texts, advertising materials in the form specified by the customer. As a rule, this is the first point of any brief.

Types of work
The purpose of this section is to find out what exactly the customer needs: one article, a series of publications, guides, or comprehensive content for the site and social networks with a content plan for six months in advance. Here you can also clarify with the client the type of materials required (reviews of products or services, articles for a blog, selling text for a landing page, etc.).