IFunnel yeNtengiso: UyiLungisa njani ukuze uGuqule iiKhokelo zibe ngabaThengi

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Ngokuqonda izigaba ze-funnel kunye nendlela yokuyimisa ngokufanelekileyo, unokuqondisa izicwangciso zakho zokuthengisa kunye nokuthengisa ukwandisa ukuguqulwa kweenkokheli zibe ngabathengi. Yijonge!


Kwimarike ekhuphisanayo, ukuqonda inkqubo yokuthengisa kubalulekile kwimpumelelo yayo nayiphi na inkampani. I-funnel yokuthengisa yindlela esetyenziswa ngokubanzi yokujonga kunye nokulandelela indlela ethathwe ngumthengi, ukusuka kuqhagamshelwano lokuqala ukuya ekugqityweni kokuthenga. Kule nqaku, siza kuhlolisisa ingcamango ye-funnel yokuthengisa, izigaba zayo kunye nendlela yokuyimisa ngokufanelekileyo.

Yintoni iFunnel yokuthengisa?
Ifaneli yokuthengisa ngumboniso obonakalayo wenkqubo yokuthengisa, eyahlulwe yangamanyathelo alandela uhambo lomthengi, ukusukela oko bafunda malunga nenkampani yakho de intengiso ivalwe. Isifaniso ivenkilenefaneli sisetyenziswa kuba, njengakwifenitshala yokwenyani, inani leekhokelo kunye namathemba ayancipha njengoko sihambela phambili kwizigaba zenkqubo.

Inyathelo 1: Ukwazisa
Inqanaba lokuqala le- funnel yokuthengisa kukwazisa. Kweli nqanaba, abathengi abanokubakho basafumanisa ubukho beshishini lakho, imveliso okanye inkonzo. Kubalulekile ukutyalomali kwizicwangciso zokuthengisa ukutsala ingqalelo yabaphulaphuli ekujoliswe kubo kunye nokudala umdla. Eminye imizekelo yamaqhinga asebenzayo kweli nqanaba: ukuvelisa umxholo ofanelekileyo, i-SEO, iintengiso ze-intanethi kunye nobukho kumajelo asekuhlaleni.

Inyathelo lesi-2: Umdla
Nje ukuba wenze ulwazi malunga nebhrendi yakho, kubalulekile ukuba ukhuphe umdla wabathengi bakho abanokubakho. Kweli nqanaba, bajonge ulwazi oluthe kratya malunga nento oyinikayo kunye nendlela enokubanceda ngayo. Kubalulekile ukubonelela ngezixhobo ezityebileyo, ezifana ne-e-books, i-webinars kunye nezifundo zamatyala, ukwenzela ukuba bangene nzulu kwisifundo kwaye baqonde ixabiso lesisombululo sakho.

Inyathelo lesi-3: Ukuqwalasela
Kwinqanaba lokuqwalaselwa, abathengi abanokubakho sele benomdla onzulu kwimveliso okanye inkonzo yakho. Bathelekisa iinketho ezahlukeneyo kwaye bajonge ukwenza isigqibo esinolwazi. Eli lixesha lokubonisa amabali empumelelo, ubungqina obuvela kubathengi abonelisekileyo kunye nemiboniso yemveliso yakho, iqaqambisa izibonelelo zayo kunye neenzuzo zokukhuphisana.

Inyathelo lesi-4: Isigqibo
Apha, amathemba alungele ukwenza isigqibo sokuthenga. Kweli nqanaba, kubalulekile ukunika inkuthazo, njengezaphulelo ezikhethekileyo, iiwaranti ezongeziweyo okanye inkxaso eyenzelwe wena. Ngaphaya koko, ukuququzelela inkqubo yokuthenga kubalulekile, ukuqinisekisa ukuba kuyaqondakala, kukhuselekile kwaye kuselubala.