What are SEO strategies for e-commerce sites?

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SEO is an abbreviation for "Search Engine Optimization," which means "search engine optimization" in Japanese. In other words, it refers to efforts to make the content of your company's website appear at the top of search results in search engines such as Google.

If you can rank high in search results, you can expect to catch the eye of more users and attract more traffic to your EC site. By taking SEO measures, you can expect to gain recognition and increase sales, so it is important to implement appropriate measures.

Why SEO is important for ecommerce sites
There are various ways to attract traffic to e-commerce sites, but the main ones are "advertising," "SNS," and "SEO."

The advantages of "advertising" and "SNS" are that they are immediate and business owner database effective, and even if they do not lead to direct traffic, they can help increase awareness. However, with many companies entering the advertising market, competition is intensifying, and advertising costs are rising every year, making it difficult to make a profit depending on the product. Another disadvantage is that the traffic stops the moment advertising stops, and there is no sustainability.

On the other hand, compared to advertising or social media, SEO takes longer to produce results. However, if your site appears at the top of search results, it will be more likely to be recognized by users, leading to more traffic and increased sales in the long run.

By appearing at the top of search results, users will be more likely to recognize your site as a proven and trustworthy site. SEO allows you to have contact with customers at various times, not just at the moment of purchase, such as when they are interested in or considering a product.

SEO is essential to increasing loyalty and customer lifetime value (LTV). Strengthening SEO can reduce the risks of relying too much on advertising.

Initial design is important for SEO. If you are planning to launch an EC site, we recommend that you create a site with SEO measures in place before operating it.

If you are already operating an e-commerce site, analyze the current situation, identify issues, and prioritize your measures.

If you want to know more about SEO, check out the following articles: