Advertising in the service "Clips"

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Clips is a section where users watch videos in an endless feed. It is similar to the TikTok feed. VKontakte says that Clips collect over 200 million views every day.


Example of advertising in "Clips"

Scope: to tell about your service, product, brand and other things that you would like to broadcast to a large audience. Posting in this format is a good way to "reach" a young audience.

Advantages : helps bloggers monetize their content and develop the direction of native integrations. Thanks to the recommendation system, which takes into account many parameters, videos quickly gain views. Such video advertising takes up the entire phone screen - the viewer will be completely immersed in it.

Disadvantages: you can put a button in the ad to click through, but the format can only be purchased based on reach (CPM).

How to set up: To place your ad in "Clips" facebook database , simply select the "Advertisement in clips and stories" format when creating your ad.




Specify the community in which you want to place your ad




Specify the format. Upload the video, add a description and the necessary targeting

Tips for using new targeting tools
Experiment and find your target audience using new tools . We recommend starting with "Automatic Product Promotion" and "Interested Audience" - these tools will automatically select a relevant audience for your advertising. After completing the campaigns, you will be able to analyze the statistics and identify your main target audience.