What the brand received

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Launching advertising campaigns has become much faster and more convenient - there is no need to set everything up from scratch each time, retrain staff, because there is a well-established, working tool that is convenient for both the brand and the buyer.

The application processing process has been sped up – they are checked automatically. Artificial intelligence records counterfeit receipts, false product data or attempts to get cashback twice and makes notes for moderators. The buyer’s correspondence history with the moderator is saved – you can always refer chinese overseas asia database to it in a controversial situation. As Victoria Arsenyeva, Digital Lead at Electrolux , said, “ automation of lead processing has helped reduce the percentage of fraud – now unscrupulous users have no way to deceive the system .”

CRM helps analyze the behavior of the target audience and improve service. “We collect full statistics on the participants of the promotions – we see how many of them there are, what campaigns they participate in, we analyze at what stage a particular user gave up filling out the questionnaire, at what point they had difficulties or complaints. Thus, we quickly respond to consumer requests ,” comments Victoria Arsenyeva, Digital Lead of Electrolux.