How to find out the traffic of

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Competitor analysis in search results is of strategic importance for any project: be it an ordinary blog or a large eCommerce site. Competitive environment research is a multi-stage process, during which each site is successively analyzed by a wide range of parameters. We described in detail how this is done in a separate article:

Learning from the Leaders: 10 Key Criteria for SEO Analysis of Competitors

Analysis of potential opponents in search results begins with understanding their website traffic. This data is not always publicly available. Most webmasters do not install open counters on their websites and limit access to statistics in Yandex.Metrica and Google Analytics. But you can estimate the estimated traffic of any project even without access to official statistics. For this, special online services, programs and browser extensions are used. In this review, we will talk about free and conditionally free ways to estimate traffic on someone else's resource.

Why analyze traffic to other sites
You can get a lot of use out of this information for your project.

1. Traffic analysis helps segment ebay database competitors. By comparing their traffic with yours, it is easy to understand which projects are in your “weight” category, who you are ahead of, and who you still have to catch up with.

2. Analysis of the traffic of top sites allows you to assess the popularity of a niche. Having analyzed the leaders in a specific segment, you can predict the potential traffic in a particular topic.

3. Traffic statistics help make strategic decisions in link building. This is the starting point when choosing link donors: the higher the traffic on the site, the more weight the backlink placed on it will have.