Overview of tools for competitive analysis

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As you may have already noticed, competitive analysis will provide you with a large amount of data that you can use for your strategy. The good thing is, you don't have to laboriously collect it all individually. With the ever-increasing growth of online activities, there are also more and more useful tools that support you in competitive analysis and provide meaningful analyses. The following tools each have their own strengths. While some focus more on social media, others take a closer look at SEO. And yet they have one thing in common: each of these tools provides specific data and information about your competitors. I'll go into more detail about these tools below to give you an overview:

Ryte
Xovi
SpyFu
Compyte
SimilarWeb
SEMrush
Ahrefs
The tool Ryte
Ryte is a tool for analyzing and optimizing your website. It focuses on your website visitors. taiwan phone number data Ryte allows you to conduct website audits and identify structural, technical, and content-related errors, providing you with sufficient data to directly compare yourself with your competitors. Your most important KPIs are presented in a dashboard so you always have them at a glance. It also allows you to create relevant content for your target audience based on your competitors. Furthermore, you can prevent your competitors from using relevant keywords for themselves and ranking you as well. Regular crawls also uncover errors such as broken links and images so they can be fixed.

The tool Xovi
Xovi is a suite of various tools for optimizing your website. You can check whether your website meets all of Google's ranking factors in direct comparison with your competitors. If it doesn't meet these requirements, the tool provides you with suggestions for improvement. It also offers you the opportunity to take a closer look at your competitors' keywords to compare their visibility with yours and take steps to improve them. Another feature of the tool is the Advisor, which immediately alerts you to technical errors on your website. With the SEO Reporting Tool, you can create reports at any time, so you have all the important data at your fingertips.

The tool SpyFu
SpyFu allows you to identify and keep track of all your competitors' purchased keywords. Additionally, you can see which keywords your competitors are ranking for that you may not yet be ranking for, providing you with a wealth of data to help you optimize. Your competitors' backlinks are also analyzed and made available to you. The data is updated monthly, so you can always keep an eye on trends.