The right content for your target group

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Pictures
"A picture is worth a thousand words," and not only that: Images can evoke emotions and evoke moods. For example, fitness studios and sports brands no longer rely solely on images of fit models. Rather, providers now seek to evoke emotions with their images and advertising. For example, the desire to "feel good," "experience a lifestyle," "have fun," "live a healthy and fit life," and "feel good in one's body" play a much stronger role in advertising strategies today.

Use images wisely and awaken the desire and motivation in potential customers to use your russia phone number data offer, product or service with pleasure and a good feeling.

Advantages of image formats
Awaken feelings and moods faster than a text
Your own branding can be strengthened through your company philosophy and corporate design.
Provide variety in the reading flow
In addition to the advantages listed above, images offer plenty of space and potential for being liked, shared, and clicked on social media platforms like Instagram or Facebook. If creating your own images becomes too time-consuming or other resources, such as time, are simply not available, you can purchase suitable images from free or paid image providers. Popular platforms include iStock and 123rf . In the free area, pixabay and pexels are also available.

Additional tip: Always make sure that you choose images that do not look too much like “stock photos”, that is: images that are not produced for a specific purpose, but for storage.

Infographics
Infographics are becoming increasingly popular online. These informative images quickly and easily convey even complex content in a graphic format. The biggest advantage of visualized online content is that users can remember the content up to 90% better than the written word.