Who is a Nano Influencer?

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Have you heard of nano-influencers? Don't worry if you haven't. They're ordinary social media users with around 1,000–10,000 followers. Their followers are friends and people who share similar interests and don't "idolize" them. Nano-influencers are the people we meet on the street every day who are popular with their friends. Instagram has over 1 trillion monthly active users.

The potential for brands to find exactly these social media users with this number of luxembourg phone number data followers is enormous. While engagement tends to decrease with more followers and credibility, the trend for nano-influencers is exactly the opposite – credibility has never been higher. The majority of people are also more likely to follow the recommendations of a friend than those of an unknown person.

How do I find the right nano influencer?
There are many ways to find the right influencer for your Instagram marketing campaign. Once you've defined your strategy and your target audience, you can begin the search for the right nano-influencer.

The first way to find an influencer is via hashtags on Instagram. Assuming your campaign is about "detox products," you have the option to spot suitable influencers using specific search terms. Hashtags such as detox, vegan, health, or cleansing are just a few of the many options available to you using this feature. A keyword list can be helpful, as it makes it easier to find the right terms.

We also recommend using a tool like InfluencerDB to search. The "discovery" feature allows you to find suitable influencers based on various criteria. If you're looking for one or more nano-influencers, it's recommended to specify the number of followers in the search function.

influencer db analysis
Since we're dealing with nano-influencers, the number of followers is limited to 1,000 - 10,000. It's also recommended to specify an engagement rate of at least 6%. If the campaign is in Germany or the German-speaking region, you have the option of specifying both the language and location to further narrow down your search. InfluencerDB will then suggest all "active" influencers meeting the specified criteria, allowing you to take a closer look at them in the analysis and, if necessary, contact them. For a campaign with "detox products," it's smart to also include the relevant hashtags and search terms under "Hashtag." You'll then see influencers who have already used these hashtags. This saves you the endless scanning of profiles to find the right candidate.