A map to create your own interactive lead nurturing strategy

[Jahangir147]

While lead generation remains a key priority for marketers, 74% of businesses report lead conversion as their top priority. What does this mean for you as a marketer? You can't stop at lead generation. A lead nurturing strategy is what will make you money. To survive in 2018, you must make lead nurturing an integral part of your marketing strategy.

However, good old lead nurturing strategies no longer work. If you think setting up a simple drip campaign or running retargeting ads is all you need to nurture your leads, think again. It's time to embrace Lead Nurturing 2.0.

Before we dive in, we want you to imagine a faraway place with tons rcs data malaysia of leads coming in AND the majority of those leads converting into customers. Now go there. Turns out, that place really isn't that far away. Consider this blog your guide to the promised land !

It's time to stop the sales talk. Today's customers are well-informed . They'll often have already researched you and five of your main competitors before you even begin your sales pitch.

Our advice: Don't bother. Don't immediately respond to emails offering a quote or a demonstration. Instead, offer the customer something of value. This will also build their trust in you.