This automated series can be made up of 3 emails sent to a customer who recently added items to their cart but did not purchase them. These emails are very effective, not only reminding the customer about you, but also encouraging them to make a purchase.
This email is sent an hour (or half an hour) after a customer abandons their shopping cart. It's simple and unobtrusive, reminding customers that they haven't made up their minds yet, while still offering to buy the products they like.
This email goes a little further in convincing recipients to complete their purchase. In it, you talk about the benefits of buying now, such as how it will make the buyer's day.
Here, in the last email in this series, you are being more assertive peru phone number library and applying gentle pressure to the buyer to make the purchase.
To make this offer more tempting, you can also add a discount.
Newsletter from OZON - the trigger was that the client put goods in the basket but did not finish the checkout
4. A series of re-engagement of "sleeping" clients
The first newsletter in this series is best sent as an SMS. This way you will be sure that you will most likely reach your client. Directness is important here. Just show your client that they are important to you and you are waiting for their return. And then mention that there is a pleasant surprise waiting for them in the mailbox.
After the SMS mailing, launch an email mailing, it should contain more detailed information about your offer. Here you give a discount to encourage your customer to buy from you again.
This is an email newsletter that you send a week after the first email. Here you remind them again with the expectation that the recipient will see one of your two emails even in a busy email inbox. If the recipient opens any of the two emails you sent, they will not receive any subsequent emails.
In the last letter you express your last hope for the client to return. It is time to make the most attractive and advantageous offer, so you should provide a really good discount.
Example of a newsletter from Pro-Bike
Email automation is a powerful strategy that involves many different factors. It can help you build better relationships with your customers and increase sales, but it is important to properly build the strategy you use when working with automation.
Use this article to help you get started with automated emails and how to use them.