WhatsApp Marketing: Best Practices 2025

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WhatsApp is a messaging application that has more than 2 billion active users worldwide and 20 million in France. It is therefore a promising communication channel for businesses. The application has become a real marketing tool , especially since the creation of WhatsApp Business, its version specially designed for businesses.

This messaging can help you transform your interactions with consumers into a powerful marketing lever . In this article, we present the best practices to adopt for maximum effectiveness.

Table of Contents
Why use WhatsApp marketing?
Present your business
Deepen customer relationships
Benefit from a higher conversion rate
Reduce advertising costs
How to set up a WhatsApp Marketing strategy?
Define your goals
Identify the target audience
Attract contacts
Developing a brand image
Designing attractive communication
Provide efficient customer service
Some additional tips
Create mailing lists
Using WhatsApp Statuses and Labels
Why use WhatsApp marketing?
WhatsApp is a powerful social network and it has also become the most popular messaging platform. By developing a marketing strategy on it, you can reach a maximum number of prospects and maintain a customer relationship via WhatsApp. The advantages are numerous and you can notably:

Present your business
WhatsApp allows you, through a presentation page, to group together all the information canada telegram data concerning your company . You will be able to detail your services, your addresses and your websites. You can also integrate a personalized welcome message to seduce your interlocutors by sending a Whatsapp campaign.

Deepen customer relationships
According to recent studies, nearly 60% of consumers feel closer to a brand that uses a messaging app. Thus, opting for a commercial strategy on WhatsApp allows you to build lasting relationships with your customers . By personalizing their welcome, offering them special offers or events, you encourage them to stay engaged with your business.

Another interesting possibility is the use of text messages, which are similar to SMS messages, which give the customer relationship a more personal aspect, even when it comes to advertising on Whatsapp.

Also consider using WhatsApp to send payment reminders, update customers on the progress of their order, share discounts or wish them a happy birthday. You can also recommend new products or present new promotions.

whatsapp marketing

Benefit from a higher conversion rate
The open rate of WhatsApp messages is exceptional, sometimes reaching over 95% . This is much better than any newsletter and offers you excellent opportunities to significantly increase your conversion rate.

WhatsApp users are indeed confident with the brands that communicate with them through this channel. With WhatsApp Business, the platform even turns into a sales channel. It offers the possibility of putting a catalog online, a real virtual showcase of your products. It can contain 500 items. Customers can request information on each good and access it via links.

Reduce advertising costs
WhatsApp and WhatsApp Business are completely free to use. All you need to do is download the app to install it. Apart from the cost of time spent on the app, there are no additional marketing expenses. Profitability can therefore be achieved very quickly.



How to set up a WhatsApp Marketing strategy?
However, to take advantage of all these benefits, you need to implement a well-developed marketing strategy.

Define your goals
First of all, it is essential to set clear objectives for the marketing approach launched on WhatsApp. Define your business objectives and monitoring indicators. This could be the number of clicks, the opening rate, the engagement rate or the number of prospects who joined the channel.

Identify the target audience
Defining a target audience is essential for any advertising campaign. Indeed, it is with a well-defined target that the conversion rate will be the highest.

To define your target, you can create a persona, i.e. a typical customer profile, by collecting information on your existing customers. A survey or poll allows you to collect, for example, their age, geographical location, profession or family situation. Data received via Google Analytics or Facebook Ads, for example, can also complete this analysis.

Attract contacts
To communicate on WhatsApp, you will need a contact list. The best way to build it is to use subscription forms. You can place them on your website and mention them on your other social networks. The more contacts you bring to your WhatsApp profile, the wider your target audience will be.

Developing a brand image
Since one of the benefits of WhatsApp marketing is that it offers a personalized experience to the customer , it is better that the relationship developed is also personalized. Thus, users will appreciate having the impression of communicating with a real, friendly and dynamic person. It is therefore preferable to adopt a close and playful tone to reinforce the feeling of proximity and facilitate engagement.

Designing attractive communication
To avoid boring your recipients, it is advisable to vary the subjects and types of messages sent on the messaging . In addition to promotional messages, you can provide information about your brand or your sector of activity. In addition, more playful publications bring a touch of entertainment that is appreciated on this type of social network.

You can also use different types of media in your messages: posters, banners, videos, hyperlinks. Diversifying the media is a great way to get maximum engagement thanks to the surprise effect.

In any case, make sure to remain consistent, clear and concise. You also need to be careful not to overload your readers. If they are too solicited, they risk leaving the conversation flow and you will lose prospects. The optimal average would be to send 5 to 10 messages per week maximum.

Provide efficient customer service
The first use that pushes customers to use a messaging service is to obtain assistance. The instantaneous aspect of the channel is indeed one of the preferred ways to have a quick response to their problems or complaints. It is noted that 28% of customers want a response within the hour when they opt for this channel.

With WhatsApp, you can offer permanent customer support, using a chatbot that you have configured with standard questions and answers. This WhatsApp Automation service will be able to greatly relieve your customer service while satisfying customers with an immediate response to their expectations .


Some additional tips
There are a few additional tips that can help you further strengthen your WhatsApp marketing strategy.

Create mailing lists
Mailing lists allow you to segment your contacts on WhatsApp . These are groups of recipients and by grouping your customers or prospects together, you can send them separately the most relevant WhatsApp campaigns for them. Exclusive offers for a privileged group, references sent to certain customers according to their purchasing preferences, a competition with a reduced target... the possibilities are numerous.

Using WhatsApp Statuses and Labels
Through your WhatsApp status, you can share updates to your catalog, discount codes or even special offers.

Labels allow you to organize discussions with your contacts. You can label conversations based on sales stage, request type, contact profile. This saves valuable time for your organization.



WhatsApp marketing therefore represents a real opportunity to strengthen your image and build lasting customer relationships. With simple and free use, you have every chance of winning new customers and becoming more and more visible on the market.

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