Opt-in Email: Boost your Email Marketing Campaigns

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Since the GDPR (General Data Protection Regulation) came into force on May 25, 2018, companies must comply with specific rules regarding the use of their users' personal data. In a context where consumer data protection is strengthened, more transparency and honesty are required from brands.

Internet users are entitled to ask themselves the following questions: what will they receive if they subscribe to your newsletter? What type of communication should they expect? How will you use their personal data? By using your prospects' personal data for commercial purposes without their consent, there is no doubt: you will neither gain their trust nor their sympathy. And worse, you will lose all credibility.

In this quest for transparency, and to be in full compliance with anti-spam laws canada telegram phone number list implementing opt-in on your website is essential. In order to help you comply with these laws, we have provided you with an easy-to-implement opt-in registration management module. Thanks to this opt-in agreement, your mailing list will only include contacts who have specifically agreed to receive your emails and newsletters.

Opt-in Email: Boost your Email Marketing Campaigns

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Let's take a look together at what an email optin is , its advantages, and the different types of authorization you can request as part of your BtoC email marketing actions.

Table of Contents
Opt-in email: what is it in concrete terms?
Email optin: definition and issues
Opt-out: definition
Benefits of opt-in
The different authorization requests (optin types)
The simple optin
Double optin
Double optin: what are the benefits for your company?
What if you learned about your future customers as soon as they signed up?
Opt-in email: what is it in concrete terms?
Email optin: definition and issues
By creating an optin form , you will be able to collect what is called an optin email base of email addresses; these are addresses that you have obtained in a completely legal manner. And there is nothing like it to make your marketing actions more effective.

An optin newsletter is therefore a newsletter sent to a recipient who has already filled out a contact form on your site: they have provided personal information and given their consent to appear on your mailing list in order to receive emails from you. The most common case is when an Internet user fills out the subscription form for your newsletter .

By asking your prospect for prior permission to send them marketing information, you immediately establish a climate of trust, which allows you to establish the credibility of your company. This way, you start off on the right foot with your new future customer. The opt-in therefore has a formidable effect on the reputation of your company.

Wondering how to collect new email addresses for your newsletter? As in the optin example below, you can definitely offer a discount on a future purchase, as soon as the user subscribes to your newsletter.

A tip that is highly appreciated by brands, who can thus significantly develop their contact list and generate qualified leads .

Email opt-in: definition and issuesSource

Opt-out: definition
Opt-out is the opposite of opt-in. The difference usually lies in the checkbox in the form.

While in an opt-in form you ask your visitors for their consent to receive emails from you, in the case of an opt-out you ask them to object to receiving promotional offers by email.

If they don't want to receive emails from you, they should check the box. If they don't, then you are able to send them marketing emails.

Benefits of opt-in
As you can see, opt-in is a crucial first step , and is part of a successful inbound marketing strategy. Emailing has never been as successful as it is today, and this is largely thanks to opt-in email.

With this, you create a relationship of trust between your brand and your interlocutor from the start, with a view to engaging them, converting them, and then building loyalty.

As part of an email marketing optin campaign, the optin form will allow you to:

Establish your credibility and enhance your reputation;
Establish a climate of trust (and this, from the beginning);
Master your customer relationship;
Prohibit the registration of fraudulent email addresses;
Show Internet Service Providers (ISPs) that you are a trustworthy business;
Improve the deliverability of your content sent by email;
Increase the opening rate;
Increase engagement with your prospects.