Advertising Your Business Online | 7 Best Ways

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Advertising your business online has become, in recent years, an essential means for anyone who runs a small or medium-sized business and wants to promote it. Thus, the proper use of social networks has proven to be much more attractive and less expensive than the "classic" techniques used by traditional advertising agencies. However, faced with a saturated market and fierce competition between SMEs, the success of each depends on their ability to meet the challenges that we will outline in the rest of this article and to stand out from the others accordingly.

One of the challenges that small businesses face is their small number of employees. Indeed, a shortage of manpower can quickly become problematic in this type of structure, even though the workload is not as heavy as in larger companies.

Furthermore, according to the 2019 Digital Barometer , published thanks to the survey organized by the Research Center for the Study and Observation of Living Conditions ( Credoc ) on a sample of the French population, 95% of French people are equipped with a mobile phone, of which 77% use smartphones. In view of these eloquent figures and in order to convert these prospects into customers, it is essential to know how to use the marketing tools available on each of the social networks wisely and to analyze them in depth.

The main characteristic of SMEs is that they offer so-called "niche" products and denmark telegram data services to targeted audiences (personas), which means that their promotion requires a good deal of patience and in many cases involves countless trials and inevitable failures. However, these small companies do not necessarily find the time or energy to embark on multiple marketing attempts, since their objective is to obtain an immediate return on investment.

Finally, if the SME manager overcomes the obstacles listed above brilliantly, he will often find himself in a difficult position when it comes to managing his time. In essence, the manager, focused on the multiple tasks incumbent on him, will struggle to find the time to implement marketing tools, even though he is aware that they are the key to optimal promotion of his company.

How to make the best advertisement for your business? Here are 7 avenues we recommend you explore:


Table of Contents
1. Developing a Content Marketing Strategy
2. The development of multiple communication channels
3. Automation of your email marketing
4. Developing a Social Media Marketing Strategy
5. Integration of SMS marketing
6. Creating targeted audiences with small budgets
7. The alliance of traditional marketing tools and new technologies
1. Developing a Content Marketing Strategy
Developing a content marketing strategy is the key to strengthening your brand image in the market and will certainly help you stand out from your competitors. Opt for quality content, and keep in mind that your goal is to bring real added value to your prospects and customers. You will find that sending emails with relevant and interesting content, sharing news or maintaining your professional pages on social networks will allow you to strengthen your legitimacy with your customers. In addition, good content is intended to build customer loyalty by conveying the right message that will meet their needs. In addition, 78% of consumers say that relevant and personalized content is the deciding factor in their purchasing decision and 60% of consumers say that they appreciate brands that offer them content and not just advertising.

strategy marketing content

2. The development of multiple communication channels
In an age where the world is hyper-connected, it is almost impossible to say which platform your leads come from.

It may be that despite the popularity of your Instagram page, you are missing out on a target audience that particularly likes to watch videos, which is why you also need to create a YouTube channel.

And what about creating a blog? If you have the opportunity to regularly provide quality content, then by all means, we recommend that you start a blog that you will regularly supply with articles. Podcasting is also a great option, mainly because of the amazing growth figures it can generate. Creating a podcast does not require too much financial investment and the customer can listen to it whether they are in the car or doing sports…

communication channels

3. Automation of your email marketing
Data shows that the ROI on email marketing is 28.5%. In other words, for every euro invested, €28 is recovered. This figure clearly shows that the ROI on email marketing is higher than for all other marketing actions. How can this be explained? Setting up email marketing campaigns allows you to expose your customers to benefits, promotions, offers and updates, with just one click .

Email marketing methods are countless, but the key to getting results is the added value that emails will bring to your recipients. Using advanced automation systems will make your work much easier and shorten your processes considerably while saving you time, resources and manpower.

4. Developing a Social Media Marketing Strategy
Facebook, Twitter, Instagram and LinkedIn have become communication platforms over time that allow you to create a strong bond between companies and their customers. In addition to the need to regularly update your company's professional pages on social networks, you will also need to interact with your audience and innovate in order to increase your visibility. A brand that succeeds on social networks is a brand that adapts to its audience, that keeps up to date with trends and news in its sector and that maintains permanent contact with its "followers", namely its prospects and customers who follow it. In addition to the organic reach of publications that allow you to advertise your company for free, we strongly recommend that you invest in sponsored paid campaigns aimed at targeted audiences. Here again, your company's advertising must combine convincing text with attractive visuals in order to generate the expected results.