What to put on a website? The guide to know everything

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If this is your first time, it can quickly become a real headache between the graphic choices, the definition of the tree structure and the definition of the content...

When you start from scratch, without in-depth knowledge of the web, you can wonder a thousand times what to put on a website . Because, in truth, there are as many answers as there are projects.

But, we have some ideas to guide you. Follow the advice of our website creation experts in Reunion!

What to put on a website
3 questions to ask yourself before creating a website
The answers to these questions should help guide the creation of web content. In other india telegram words, they define the broad outlines of what you will put on your website.

1) What are the objectives of your website?
The first question to ask yourself when deciding what to put on your website is the objectives : what do you want to achieve using this digital lever?

Most commonly, businesses use their website to:

Introduce the company or brand: Your website can serve as a digital showcase to present your brand and its values, as well as your products and services. It should then reflect your identity and offer a positive first impression to visitors.
Generate leads: With the right tools and techniques, your website can be a powerful salesperson. It acts as a conduit to your sales team by converting visitors into leads. This involves clear information, effective calls to action, and intuitive navigation to guide users toward conversion (whether that’s contacting us, signing up for a webinar, etc.).
a group of people sitting at a table with a paper and pen
Sell: If you are aiming to create an online store, your main objective will be to sell. Your e-commerce site must allow potential buyers to discover, find and buy products. In the e-commerce sector, it is important to think carefully about what you are going to put on your site: it is the main point of contact between your brand and your customers. Your web content must therefore remove as many barriers to purchase as possible to maximize your turnover.
Share information and resources: For some businesses, the goal may be to provide useful information and resources to your audience. A blog, how-to guides, or case studies can help establish your site as a source of expertise in your field. This is relevant in industries with long sales cycles. The goal of this information is to educate your audience to build trust in your brand, which is essential to achieving your business goals.
2) Who is your website aimed at?
Knowing your target audience is essential to designing a site that perfectly meets their expectations and needs.

In particular, you will want to determine their demographic characteristics , such as age, gender, geographic location or income level. Also, identify what motivates your audience : what problems or needs would they be looking to solve by visiting your site? This will help you create a relevant and attractive site.

3) What action should your audience take?
Your website should always fit into a sales funnel . As such, it should guide visitors to a specific action. You must therefore determine which ones make sense (in light of your objectives) and, above all, identify when to place them.

Here are some examples of common actions to place on a website:

Subscribe to a newsletter
Buy a product or service
Request a quote or an appointment (relevant in the B2B sector)
a hand on a laptop
What must a website contain?
Each website creation is unique, their content too. However, there are common denominators, essential to meet the expectations of your future visitors. No matter your sector, your objectives or your visual identity, you must ensure a good user experience. Thus, these basic elements, which will constitute the skeleton of your website, will guarantee that it is complete, professional and functional.

Home Page
The home page is usually the first impression you leave on your visitors. It must be pleasant, informative and well structured to capture and above all retain attention.