Creating an e-commerce site in Reunion: 6 expert tips for success

[taslimakhatun119]

More and more consumers in Reunion are buying online. Still developing, the local market still offers great opportunities that you feel ready to seize… but creating an e-commerce site in Reunion cannot be improvised! It requires expertise and rigor. This is why our specialists share with you 6 tips for making it a success and laying the foundations for your future success.

Summary :
Smooth navigation
A mobile friendly e-commerce site
Highlighting your offer
An easy check-out step
Customer reviews to reassure Internet users
Continuous optimization of your e-commerce site in Reunion
1) Smooth navigation
The first quality of an e-commerce site in Reunion is the fluidity of its navigation. It is essential to guarantee an optimal user experience and, a fortiori, to maximize the conversion rate . The more intuitive it is for the Internet user, the more likely they will be to be interested in your offer and place an order.

Conversely, if he arrives on your merchant site and does not understand how it works korea telegram phone number list he immediately leaves the page. This increases your bounce rate : a signal that Google interprets negatively and which penalizes your natural referencing. Your e-commerce site is then less well positioned on the search results pages: you lose visibility and business opportunities.

To ensure smooth navigation on your e-commerce site, it is important to:

Create a clear and appropriately structured tree structure (always from the user's point of view);
Reduce the number of clicks to the most strategic pages: it is estimated that an Internet user must achieve their objective (for example, finding a product) in less than 3 clicks;
Integrate a breadcrumb trail to facilitate navigation: an approach appreciated by Internet users and search engines alike;
Take care with the presentation of the pages to ensure consistency (you can create web and mobile models before starting to create your e-commerce site)
Add filters to optimize Internet users’ searches: an essential tool if you have a large product catalog;
etc.
The list is not exhaustive: there would be a number of rules to detail to ensure optimal navigation. They also depend on the requirements of your project, your target or your sector of activity. For a detailed study, you can contact our experts in e-commerce site creation in Reunion: we will discuss your specifications in detail .

2) A “mobile friendly” e-commerce site
The creation of an e-commerce site in Reunion Island must now take into account a notable trend: the growing growth of M-commerce (Mobile Commerce). More than half of buyers use a mobile device to place orders on the Internet, and this number is still set to grow.

You must therefore create a mobile-friendly e-commerce site , i.e. one with a responsive design. This means that the interface of your site adapts regardless of the device used (smartphone, tablet, computer). The pages are complete and perfectly structured: the Internet user does not need to zoom in/out to read the content.

When creating your e-commerce site in Reunion, this requires: