On average, users spend 53 minutes a day on Instagram, making it the second most visited platform after Facebook.
Instagram offers a spectacular reach for brands that increases day by day.
Furthermore, 90% of Instagram users follow at least one company. When researching new products or services, the conclusion is that more than 36% of B2B decision-makers use Instagram.
This data shows us that using marketing strategies on Instagram is very beneficial for companies.
Now, the big question is: How can I use Instagram for my marketing strategy ?
Don't worry! I'll try to help you do it with this article.
Below, I give you eight very useful tips for your egypt telegram phone numbers marketing strategy.
Instagram Marketing Strategies in 8 Easy Steps
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Content
1: Design Instagram posts to align with your marketing plan and goals
2: Adjust your Instagram posting schedule as you grow
3: Modify your organic content to reflect your audience's changing demographics and preferences
Maintain a consistent style as your content changes
4: Keep your Instagram copy focused on your end goal
5: Amplify Instagram reach with hashtags
6: Complement organic Instagram content with influencers and user-generated content
7: Quick results with Instagram ads
8: Simplify consumer purchases with Instagram shopping tools
Conclusion
Lorenzo Gonzalez, Digital Marketing Consultant
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marketing expert tenerife1: Design Instagram posts to align with your marketing plan and goals
Instagram should be an integral part of your company’s marketing plan , complementing your content, email, and other social media marketing efforts . To create an effective Instagram marketing strategy , start by reviewing your company’s marketing calendar and brainstorming relevant content to post on Instagram for each initiative.
Planning a seasonal event or product launch ? Plan out Instagram content for each action, from teasers to announcements to collaborations. You can design an Instagram calendar in a place that's accessible to your team, on a whiteboard, spreadsheet, or collaborative platform.
As you add content ideas to your marketing calendar, keep in mind the goal of each post . That way, you can make sure to align your Instagram strategy with your marketing goals . For example, your goals might include:
Increase awareness of your company or your offerings
Getting people to engage with your content
Getting clicks to your website from your Instagram bio or stories
Selling products from your Instagram store or website
community manager service tenerife2: Adjust your Instagram posting schedule as you grow
Should you post every day, a few times a day, or just a couple times a week? Getting your posting frequency right is critical to your Instagram strategy . Naturally, you’ll want to post enough content to get results without overwhelming your audience or receiving negative feedback .
According to research by Later , the size of your account determines the right posting frequency . In general, small accounts are better off posting a couple of times a day, while large accounts with 250,000 followers or more are better off posting once a week.
The timing of your content also makes a difference. Posting content while your audience is online means they are more likely to see and engage with it.
To find out when your followers are online, open your Instagram Insights and tap Total Followers. Scroll to the bottom to see what day of the week and time of day your followers tend to be online. Then, add those time slots to your regular posting schedule.
Instagram marketing strategy
While you can post instantly, you can save time by scheduling Instagram content in advance. Both Facebook Business Suite and Creator Studio allow you to schedule content so you can always post at the perfect time.
social media manager tenerife3: Modify your organic content to reflect your audience's changing demographics and preferences
Once you have an idea of what type of content you should be posting , the next step is to determine how to effectively position it on Instagram . It's important to make sure that the content you post resonates with your audience so that you can achieve your goals.
To learn more about your audience , open the Instagram app, tap the insights panel, and select Total Followers. You can see breakdowns by gender, age range, city, and country, providing a complete picture of your account demographics .
If you've already posted content on Instagram, you can check out the Insights dashboard to see who's been viewing your posts in your feed. Tap Accounts Reached to get a demographic breakdown and a better idea of who you're reaching. Keep an eye on this breakdown to make sure you're always creating content that resonates with your audience.