eliminating queues and waiting times

[muniyaakter]

But this is not the case: it is a great added value offered to the customer. Mobile Payment is the “5 P” of the marketing mix Mobile payment is convenient, practical, fast, tends to build customer loyalty and brings concrete results, such as increased sales. Jerome Mc Carthy would call it the 5th P of the marketing mix . Many brands have already experienced the value of this service and its impact on turnover. The luxury chain Nordstrom obtained an increase of 15.3% after introducing the possibility of payment via Smartphone cambodia telegram data Special terminals were installed in the stores to be able to make the payment directly,, which often led the customer to give up on the purchase.


And then we cannot fail to mention the example of Starbucks , which CEO Howard Schultz defines as the “undisputed leader of mobile commerce”: thanks to the investment several years ago in the development of its own app for mobile payment, the brand today represents one of the most well-known and exemplary case studies of the strategic value of mobile payment . 21 % of Starbucks transactions are made via mobile , for a total of 6 million payments per month and 11 million users , an increase of 23% over last year. How to turn mobile payment into a marketing lever? The examples given demonstrate that considering mobile payment only as a technical plus is wrong, as well as reductive.