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In 1981, Booms and Bitner proposed, specifically for the marketing of services, a model with 7 Ps (the four traditional ones plus three others) that has achieved some success. The additional levers correspond to the personnel who administer the service (“People”), the physical appearance of the structures with which the customer comes into contact (“Physical evidence”), and the organization of the process with which the service is administered (“Process”). Usually what happens and is experimented in the United States, but more generally in the English-speaking world, arrives here with a few years of delay. From applications, to games, to software, websites, technological products and gadgets, they are all dynamic laboratories that are born and develop rapidly in the USA, or in any case have the first spark of success in that country.


We can therefore look carefully at these experiences to intercept what canada telegram data works in tey are also in Italy. Especially in the web marketing field between America and Italy there are some big differences that can be summarized as follows: • the size (of the market) and therefore the speed (of application/testing) • the openness and predisposition to collaboration and co-marketing • the culture of predisposition to risk As anticipated, I share with you this video, in which Enrico Madrigrano his interesting The second edition of Maker Faire returns to Rome: innovation and maker movement Armando Giorgi Between September and October, the Capital hosts an entire week dedicated to innovation that ends with the Maker Faire 2014 , the largest innovation event in the world, an exhibition dedicated to the whole family that focuses on creativity and inventiveness, but also the celebration of the “Maker Movement”.