The best option for a commercial proposal is a personalized one . It is written for a specific addressee. Start the text with the address "Dear." Then insert the first and middle names. If you are sending a letter without knowing the full name of the addressee, it is better to divide potential buyers into groups.
In this case, the commercial proposal does not address the addressee. Let's look at an example. The clients of a company that supplies cosmetics and household chemicals are chain retailers, small retail stores, online outlets and websites that carry out joint purchases . A commercial proposal is drawn up for each segment.
Personalization
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Keep in mind that a uniform mass mailing to all groups of potential clients is ineffective. The text should contain information taking into account the needs of a specific segment of buyers. Otherwise, the response will be minimal.
Carefully check personalized jordan phone data commercial offers. A typo or error in the recipient's name or company name is fraught with missed financial opportunities. The client will not read such a letter.
Don't turn the text into a story about your company and its successes. Talk about what the client will get from working with your company. Increased sales? New business partners? Cost savings? Each advantage should be presented in the language of benefit for the client.
Wrong Right
The company "We sew for you" has been working for 10 years and sews high-quality items at a budget price. We offer sewing of work clothes in our workshop. This will allow you to save 30% of the costs of purchasing uniforms for personnel, as well as 25% of the costs of replacing them, since we sew exclusively from high-strength fabrics
If you add figures to a commercial proposal, they must be reliable and supported by calculations. Otherwise, the client will stop trusting you. You can include in the CP a comparison of prices for purchasing clothes made of regular fabric and wear-resistant fabric, expenses for 5 years for replacement.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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