After the development of the company's corporate style, a standards passport is drawn up, which is a set of rules for the use of elements of special symbols on various media. This document is needed to ensure uniformity in the application of the style and its effective use in advertising materials.
Many marketers confuse a standards passport with a brand book. The latter includes a description of brand values and methods of communicating them to consumers, while the former focuses exclusively on the rules for using the visual elements of a company's corporate style.
What needs to be done after creating a corporate identity for a company
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The standards passport includes a wuhan phone data detailed description of all elements of the trademark and corporate style, as well as instructions for their use on various advertising media. It covers the following aspects:
Key brand elements such as logo, iconic symbols, brand characters, color palettes and fonts.
Preparation of internal corporate documentation.
Design of documents intended for end consumers.
Creation and design of marketing materials.
Outdoor advertising concept.
Design of souvenir products.
Design of corporate clothing for employees.
Official transport.
This document therefore serves to ensure consistency and integrity in the visual presentation of the brand at all levels.
The standards passport begins with a description of the logo, shown in its color variants. The section on the color palette specifies the primary and secondary colors, as well as the proportions of their use in the logo.
Next comes the section on brand fonts. Although there may be several fonts, it is generally recommended to use one main one. This is important for the design of various materials such as bags, stickers, souvenirs, promotional materials, pens and notepads.