What is meant by Content?

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It is one of the most used types of content because it goes directly to the user's emotions. It is about connecting with the user through the virality quadrant : Love, hate, disbelief, belief. These emotions connect very quickly with the user.

The objective of emotional marketing is to seek a reaction in people, to move them, entertain them and even captivate them; each publication or post has to connect with their emotions.

Your job is to create a different experience for your users so that they stay albania mobile phone number list with you. Noam Chomsky explains that you should know your audience better than they know themselves.

That's why it's so important to know your audience and build trust , because by knowing their tastes, concerns, sorrows, desires, longings and needs, your brand becomes a solution or an escape from their problems. Remember that people go to social media for various reasons, to entertain themselves, to get information or to have fun.

For this type of content, real stories, humor, songs, statements from an important personality are perfect.

3. Crowdsourcing Content:


This type of content is created by the user themselves. You have probably seen how a brand reposts or retweets a post from a client or admirer. This is an inclusive strategy that creates communities.

It is a fairly inexpensive tactic, because you recycle content that has already been published by your own users. The results are immediate in terms of interaction, because the public, seeing that you are taking it into account, will want to belong to your community.

It is important that when doing Crowdsourcing you respect the copyright and credit to someone else's creation, that will give you even more value and trust between brand and user.