Content marketing: 6 lies your company should avoid

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Your Content Marketing plan will require total focus and discipline to successfully complete it. However, along the way there may be certain obstacles that you will have to overcome, such as the 6 false beliefs we warn you about in this article. Therefore, pay careful attention to each of them.

1. “Creating great content is easy and anyone can do it”
If anyone thinks that writing posts, editing them, creating content in other formats, and integrating all of this to reach different audience segments is a simple process, they have actually never put it into practice.

Therefore, every brand must avoid this type of fallacy and focus on reality, since Content Marketing will require the following from you:

- A talented and diverse team : content creation requires creativity and commitment. Therefore, for the process to be successful, you must surround yourself with the best editors, writers and content creators in other formats, without exception. Likewise, communication must flow between team members, for better performance of tasks.

- A carefully structured work plan: a group of talented writers and editors would be of no use if the plan did not have a defined sequence. This should include the type of content to be produced, the schedule for it and the digital media in which it will be published.

Lies your company should avoid

2. “More content equals better results”
This belief states that producing content in large quantities will guarantee you a quick appearance in the organic results of search engines.

This idea can be misleading, because Google does indeed like rich content. However, there are a few other important rules to follow:

-Quality and consistency must be present: choose to create the right am azerbaijan mobile phone number list ount of content, without ever sacrificing its quality. In addition, all information must be useful for users, so all types of clickbait or spam must be avoided.

-Avoid boring your readers: One or two posts a day will be enough to spark their interest and keep their attention. If you create a larger amount of content, you run the risk of missing valuable topics, or you may bore your audience. Therefore, it is better to deliver quality in the right amount.



3. “Finding good writers is easy and cheap”
You may be able to find some writers who will do top-notch work for very little money. However, this situation won't last long, as a self-respecting writer will look for better opportunities sooner or later.

So, remember this rule: finding talented writers will require an appropriate investment. Of course, this can vary according to the level of the tasks assigned, but rewarding your team's talent appropriately is an essential part of a good Content Marketing plan.