More reviews than your competitors:

[phonenumber]

Behavioral factors are not an important part of the survey, probably because they are a bit difficult to measure. But they are undoubtedly important and are becoming more so. What can be done to influence behavioral factors? Darren provided a couple of suggestions: Stars in SERP: Improves click-through rate.


This will get you more clicks in local results. Overall, the conclusion of the study was as follows: Local search has evolved. The usual suspects: citations, reviews, Google My Business, website optimization, and links are still at the core of the algorithm.


But as proximity becomes more business owner phone number list prevalent and the majority of conversions happen on Google rather than your website, your tactics need to change based on what really moves the needle in local search. Link to slides Voice Search: Calculate and Seize the Opportunity John Campbell, SEO Manager, ROAST Voice Search – Calculating and Seizing the Opportunity by John Campbell Voice has been, and continues to be, a hot topic in SEO in 2018.


This has been fueled in large part by the statistic that “50% of searches” will be done via voice by 2020. John Campbell started out by putting this statistic on paper. Or rather, he cited a great article written by Rebecca Sentance that debunks this claim.