Why Affiliates May Be Falling Behind (It Could Be You!)

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If you want your underperforming partners to improve their game, it helps to understand why they're struggling in the first place.
In this article, we’ll look at why underperforming affiliates can be a problem for your business. Next, we’ll go over what you may be doing to contribute to the problem. And finally, we’ll share five tips to help you inspire and activate your affiliates. Let’s get started.

Why Underperforming Affiliates Can Be a Problem for Your Business
A successful business relationship is a vietnam business email list two-way street. As an affiliate manager, you don't want to waste your time and effort contacting people who are never going to do anything for your company.

Consider it an opportunity to take a critical look at your program and see where you may need to make some improvements. Here are three common reasons why affiliates fall behind:

Your commissions are too low. As a business owner, you know this is true. Money is king. If your affiliates don’t feel they’re being fairly compensated for their work, they’ll lose motivation.
You don't pay on time or regularly. This is a big problem. Nothing will leave an affiliate more frustrated and disillusioned than payment issues.
Your payouts are threshold-based. Requiring your affiliates to reach an excessively high earnings threshold before being eligible for a payout can contribute to demotivation.
Your affiliates don't understand what they're supposed to sell. That's logical. If an affiliate has limited knowledge of the benefits of your products/services, it's going to be difficult for them to promote them.