They considered getting to high positions

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It can be assumed that they have become more demanding of the quality of the results. Consumers are probably less trusting of the content that brands publish in high positions. They prefer to scroll down the page and get the information they need from independent resources. Read also Broken Links: Top 8 Tools to Find Them Marketers shouldn't underestimate the second and third pages of search results Just a few years ago, marketers were trying to promote a website to the top 10.


As a criterion for successful resource promotion. NetBooster's research confirms that list of usa whatsapp phone numbers resources occupying positions eleven through thirty receive a fairly large share of traffic. The top 3 links in the search results receive the lion's share of traffic. The first place takes 19% of clicks, the second and third keep 15 and 11.45% of clicks respectively. As noted above, links in positions six through ten have increased their share of clicks in recent years.


This is noteworthy, since users must scroll the page to view them. Don't underestimate the 2nd and 3rd pages of search results The presented illustration confirms that users view the second and third pages of search results and follow links. The second ten in the search results take 17% of clicks. The third ten shares 5% of traffic. According to NetBooster, the increase in attention to the second and third pages of search results is partly explained by user dissatisfaction with the information presented in the knowledge graph, OneBox, paid search results and other SERP elements that are not related to natural search results.