By giving up the desire to promote a site to

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The top 10 at all costs, small and medium businesses can successfully compete with large companies for visitors. At the same time, the decrease in traffic for the second and third positions can be compensated for by a broader semantic core . Mobile users scroll search results too It is generally accepted that in mobile search, sites that occupy the top positions in SERP receive an even larger share of traffic.


However, NetBooster's research does not confirm this. The company's specialists list of qatar whatsapp phone numbers found that the behavior of mobile users is practically no different from the actions of desktop PC owners. They scroll SERP and study the second and third pages of results. CTR and website position ratio The illustration below shows the CTR curves of links in standard and mobile search results by position. Clickability in desktop and mobile search results As you can see from the graph, links from the tenth to the thirtieth in mobile search results receive more clicks compared to desktop search results.


It can be assumed that mobile device owners are more demanding of the quality of the content offered, as it is inconvenient for them to open several tabs in the browser at once and select the most suitable material. Read also 17 Myths About SEO: Why Optimization Doesn't Work on Your Website Clickability on the second page does not depend on authority NetBooster specialists confirmed in their research that users pay attention to links on the second and third pages of natural search results.