Images and illustrations help users understand. However, if your persona is someone with specialized knowledge, they may find images and illustrations distracting. Also, a BtoB site does not need a fancy design.
What users want from B2B websites
Users have a wide variety of search intents. Providing content that matches their afghanistan phone number resource persona is the key to acquiring potential customers. Examples of search intents are as follows:
I want to know more about the work I'm involved in.
I want to know more about products and services
I want to compare similar products and services and choose the one that's right for my company.
I want to know the results after purchase or implementation
[By persona] Content you want to post on your BtoB website
BtoB websites require content that responds to search intent. Here are some types of content you should post on your BtoB website based on persona.