Sources of information in trend watching for business, marketing and communications:
TrendWatching is an international portal that explores new business trends and tendencies. It offers subscribers access to a database of leading innovators.
Trend Hunter is a platform that tracks and accumulates trends. The tools used are Big Data and AI.
Springwise is a popular service that offers information about trends in the format of trend books.
TW:IN is an English-language chinese thailand data package portal for trendwatchers, publishing articles and research on trends in various fields. Innovations, AI, and social networks are analyzed.
CB Insights is a paid portal that hosts analytical information research on a SaaS service.
Recorded Future is a service that researches and records information about cybersecurity. Data collection is continuous, using data from various sources.
Olya_v_trende is a popular Telegram channel of Olga Eremina, a recognized master of trendwatching. The author provides useful information on trend research.
"Expertsfera" publishes industry reports.
Expert sphere
Source: vk.com
A number of other sources are available for searching for trends and analyzing them:
Thematic forums that bring together users based on their interests. The subject of discussion is narrow topics, experts offer an original approach to solving problems.
News collections on a topic that interests you. The ability to leave comments allows you to analyze events from the point of view of audience reaction.
Studying scientific articles and publications that may describe interesting innovations.
Examples of using trendwatching
Experts study successful and most effective trendwatching cases. This helps to understand their principles and figure out how to best apply them in business. Examples of trendwatching are given below.
Sexist elements
Many companies actively distribute content that uses sexist symbols. This is often criticized. The well-known dating app Bumble has used a similar tactic. Its priority is women, they are the ones who initiate communication with the young men they like.
This scheme helped the company bypass many well-known dating sites, such as Tinder. Thanks to the feminist trend, this product is extremely popular. It demonstrates health care, safety guarantees, and gives women 100% freedom of choice.
Use of robots and artificial intelligence
We are looking at the automation of various projects with interest. Unmanned aerial vehicles, industrial and kitchen robots with computer vision functions have become a reality. They receive basic knowledge and can become professionals in the role of salespeople and junior medical personnel. Unmanned vehicles are being developed, but for now self-driving cars are used.
Neural networks are developing. Interest in artificial intelligence will not wane for another 10-15 years. AI is capable of replacing humans in scientific activities, production, medicine, agriculture, education, and everyday life. Artificial intelligence helps us live better. Examples: navigators, face tracking technologies, and object recognition. Separately, we can talk about the “smart home”, where AI develops methods for understanding our behavior and functions in