Don't forget that advertising must be marked without fail to avoid unnecessary problems!
How does the labeling of advertising materials affect the timing of campaign launches?
Setting up campaigns in test mode on the platform of the VK advertising data operator showed that automatic marking, which is carried out through the user's personal account, does not affect the advertising launch time (the procedure takes several seconds).
How does marking of previously launched advertising occur?
In the personal account of the advertising resource, it is necessary to confirm the agreement with the offer and that the additional fields contain accurate information about the advertiser. After this, the automation of creative labeling occurs with the transfer of all necessary information to the ERIR.
For agencies that directly chinese overseas british data package interact with the advertiser or other advertising companies or agencies, after a month of promotion, it is important to upload acts of cooperation with the customer (or with all participants in the advertising chain) to the account. This information will also be transferred to ERIR through the advertising data operator. At the end of September, additional fields appeared in the personal accounts of advertising resources where you can upload the specified documents, which made it possible to transfer information to ERIR without violating the established deadlines.
What happens if, for example, the act specifies the CPM format, but during the campaign the purchasing model is changed to CPC?
Within 30 days after the end of the advertising campaign, it is necessary to ensure that the acts on the services provided are uploaded. What data will be the main ones in the act? Will such information (acts) be made publicly available?
Any participant in the process can review the data that is directly relevant to him/her in ERIR. However, information regarding the payment model does not enter the register.
What information should be included in contracts and certificates of completion of work in the “advertiser – contractor” chain?
Chain: the customer and the company providing the placement of advertising materials. How quickly should changes be made to the documentation? Is it true that on the VK platform all changes to documents occur after the acceptance of a new offer?
In the specified chain, it is necessary to ensure the signing of an additional agreement with the advertising customer, which confirms his consent to the transfer of the necessary information. After this, you should accept the offer in your personal advertising account and enter information about the advertiser (this action is performed once). After the end of each month in which the advertising campaign took place, you need to upload the act on the services provided in the usual format (without making changes). At the end of September, additional fields appeared in the personal accounts of advertising resources, where you can upload the specified documents, and this made it possible to transfer information to ERIR without violating the established deadlines.
In accordance with the provisions of the Law on Advertising Labeling, it is mandatory to transfer data on all participants in the advertising process to the Unified Information System (ERIR). Previously, to place ads, it was only necessary to agree on the details with the advertising platform. After the approval of the new law, it is necessary to conclude an agreement between the customer of the advertising promotion and the contractor (advertising agency).
The marking of advertising materials is ensured by one of the parties to the agreement. After the completion of the advertising campaign, the party to the agreement that registered the advertisements with the advertising data operator is obliged to ensure the unloading of statistics and draw up a report. Most likely, this task will be performed by the contractor (advertising agency). Here, it is important to include in the text of the agreement a provision according to which the party responsible for entering the necessary information into the personal account of the advertising data operator is appointed.
Author of the article
Maxim Pushkarev
Maxim Pushkarev
Leading specialist in contextual advertising
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