SEO tricks to increase organic positioning

[Dimaeiya333]

Being at the top of Google results has become a necessity for every business that develops a marketing strategy, since it is estimated that more than half of a site's traffic comes from organic searches. Consider applying these tricks to improve SEO positioning.

1. First things first: User experience
A good user experience indicates that your site is useful and engaging. So, keep the following in mind to deliver an exceptional UX :

Make navigation easy with menus and a simple list of categories .
Use a simple, responsive design that allows users to easily find content.
Optimize your material for easy reading. If it's text, format it with different heading sizes, add emphasis with bold, and incorporate relevant images.
Remove plugins or elements that hinder site loading. The faster your site loads, the better it will be accepted.
Increase organic positioning

2. Content quality
For Google to recognize that content is relevant and important to users , it must be:

Functional and informative: It's fine if your goal is to monetize and get clients, however, to appear on Google it's better not to be promotional or invasive, but rather relevant. For example, if you open a dance academy, include on your page the location, contact information and a blog where you publish the activities or news of the group of students.
More valuable than any other: The best way to stand out is by providing more value chile mobile phone number list than the competition, in which case create technical guides or downloadable resources that engage your audience.
Credible: the content must be true, linking specific data or statistics if necessary.
Original: Google can read the content of all sites, if you choose to copy from somewhere else, this will lower your positioning and you may also face copyright risks.
Engaging: Create eye-catching content, add images or videos to increase user engagement.


3. Keywords for your business
Select keywords that have a high search volume and low competition. Then, check which of them are most relevant to your business. For this, you can use Google's Keyword Planner, Ubbersuggest, SEMRush (try it free for 7 days) , among many others.

Another way is to choose long-tail keywords instead of head-tail keywords . By doing so, you will attract quality traffic, since a long-tail keyword can represent a potential customer's search, while a head-tail or generic keyword does not represent a defined search.

For example, if you want to rank for the word “marketing” you will probably not get clients, since there are millions of related searches. On the other hand, if you use a long-tail keyword like “guide to applying digital marketing to my business” people will find you by that term and will be more willing to consume the content.