Differences between EC sites and EC apps

[ishanijerin1]

E-commerce apps are effective for an omnichannel strategy, but I think there are many companies and stores that already operate e-commerce websites.

However, there are some differences between EC websites and EC apps:




E-commerce website

E-commerce app

Traffic

Since the communication line is constantly montserrat email address used, the amount of data increases every time you browse.

Since some information is stored on the device during downloads, data usage does not increase

Login required

You need to log in on each device and browser you use.

Since the device used is fixed, there is little hassle in logging in

Possibility of action from the store side

Basically, you have to wait for users to access it.

Push notifications and coupons can encourage users to take action.



As you can see, there are many differences between e-commerce websites and e-commerce apps.



However, neither is necessarily better than the other, so it's important to choose the one that best suits your situation.

The bottom line is that e-commerce apps are effective for omnichannel strategies .



What you can do by developing an EC app with an omnichannel strategy
By developing an e-commerce app with an omnichannel strategy, you will be able to implement the following measures:



Seamless provision of benefits between online and offline (membership cards, stamp cards, etc.)
Sales promotion that links brick-and-mortar stores, EC apps, and SNS
Providing personalized information to individuals
Providing real-time information using push notifications
Distribution of limited coupons using location information
A special customer experience utilizing smartphone functions (camera, mobile payment, etc.)


These functions and initiatives, which would be difficult to achieve on an e-commerce site alone, are expected to improve customer satisfaction and loyalty, and increase revenue.



Case studies of companies that successfully implemented omnichannelization through the introduction of EC apps
Omnichannel strategies are being adopted across a wide range of industries and businesses.



For example, the major convenience store chain Seven-Eleven has introduced its own app as part of its omnichannel strategy.

There is a "Seven Mile Program" that allows you to accumulate points within the app based on the amount of your purchases in stores, and once you have accumulated a certain number of points, you can exchange them for rewards.

The app's current cumulative membership number has reached 20 million, and the app's functions are continually evolving, such as by allowing the issuance of coupons tailored to each individual based on their purchase history . This is an example of how this is leading to increased store visit rates and sales .



Additionally, MUJI, which sells daily necessities and clothing, is also implementing an omnichannel strategy that utilizes apps.

Not only can you shop within the app, but you can also check product stock status and use your smartphone's location function to find nearby stores.



Additionally, customers can take advantage of services that allow them to pick up items purchased online in-store, as well as create a list of items they want delivered to their home, shortening the delivery process at the store.

These services have earned the company a loyal following in a market where competitors are constantly emerging .



summary
There are various methods for implementing an omnichannel strategy, but one that is particularly effective is the introduction of an e-commerce app.

By utilizing an e-commerce app, you can provide a seamless customer experience between online and offline, and also take advantage of smartphone functions.



In addition, a successful omnichannel strategy requires consistency and collaboration between channels, data collection and analysis, and planning .

First, clarify your objectives and goals of what you want to achieve through omnichannelization, and then create a plan based on those objectives.