Buyer Journey: from user to customer

[nurmohammadkhan]

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Do you know what users do when they choose to buy your product or that of your competitor? Stay tuned and discover what the Buyer Journey is: it will help you increase your competitive advantage.
Most users who visit a product or service website for the first time are not yet ready to buy. We have developed a process that helps make purchasing decisions easier: it is what we call the " customer journey ". This process goes from identifying the problem/need to the final purchase and lasts more or less depending on the product or service to be purchased.

For your company, understanding exactly what actions a customer takes before and list of laos consumer email during a purchase is a great advantage within the Marketing 360 strategy , as it can help increase the chances of obtaining more real customers. At the same time, we can also feed the process for potential future customers with Lead Nurturing actions . This information is also useful for evaluating the Customer Lifetime Value , for example.

Now we will go into more detail about the Buyer Journey and talk about what it is, its stages and how to put it into practice with an example.