Understand relevant metrics and KPIs When

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After all, managers need to prove that their social media output is providing a return on investment. Potential job applicants should understand how to review metrics, and hiring managers should ask questions to determine if applicants know how to use KPIs to improve an organization's visibility and reputation on social media.



Understand relevant metrics and KPIs When iran telegram phone number list a social media strategy, a social media manager will first identify the most relevant metrics and key performance indicators (KPIs) to help measure progress. These may vary depending on the specific goals of your brand. Some common KPIs include: Engagement: likes, shares, comments, and clicks.



Audience growth: The number of new followers and page likes. Conversion rate: The percentage of users who take a desired action after seeing your content. Web traffic: The number of visits to your website or landing page from social media. However, when using software such as Brandwatch, you can go beyond this.